One of the leading
insight agencies
solely focused on applying the behavioural sciences to consumer and shopper research
One of the most
experienced agencies
in the application of biometric research approaches to understanding the true nature of consumer choice
A pioneer in the application of
IMMERSION AND ETHNOGRAPHICAL TECHNIQUES
to understand shoppers from the inside-out
15 years experience in the design, execution and delivery of
large scale multimethodological projects
to truly explore and understand consumers and shoppers
Delivering
additional consultancy support
to ensure that project output is actionable and makes a significant difference to the brand partners´ business
/ 5 / 5
Glacier Consulting is a boutique consumer insight agency with a specific focus on consumer and shopper behaviour.
For more than 15 years, and the studying of tens of thousands of consumers later, we continue to use the information regarding how consumers express their needs, desires and wants to better equip our clients to make strategic decisions to grow their brands.
Traditional research approaches remain important, but over the years we have had some key learnings. Consumers will always tell you what they think they do or what they think you need to hear. Surveys and focus groups are still key to exploring behaviour, but the agency also focuses on other methods to develop the type of understanding we require.
The improvements in mobile eye-tracking technology have opened up a huge array of research potential.
Ethnographical observation has become a central pillar of our approach to understanding human behaviour.
Traditional research approaches to measure behaviours and uncover shopper motivations
CEO and Founder of Glacier Consulting.
Ken Hughes is the world’s leading Consumer & Shopper behaviouralists.
He is a global thought leader and keynote speaker in the areas of shopper psychology, consumer behaviour, retail futurology, retail strategy, omnichannel, and shopper marketing.