Glacier Consulting | ABOUT KEN HUGHES
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ABOUT KEN HUGHES

Ken Hughes is the CEO and founder of Glacier Consulting.
As  the world’s leading Consumer and Shopper Behaviouralists, he blends his vast expertise in consumer psychology, social & digital anthropology, behavioural economics and neuromarketing to answer the question to which he has dedicated most of his career: Why do shoppers buy and how can we make them buy more?
Ken is acknowledged as one of the most respected thought leaders on Shopper Marketing and Shopper Centricity, Omnichannel & Digital Strategy alongside Retail Futurology. He is a part-time university lecturer in consumer behaviour, a TED speaker, author of a highly popular business strategy blog, and a strategic advisor to many organisations on the future of consumerism and shopper trends.
His latest TED talk also showcases his unique approach as a Playologist, motivating individuals and his corporate clients to unleash their creativity and innovation through a blend of discovery, fun, play, mischief and risk.
He is the author of a globally popular blog on consumerism, marketing and business strategy
Voted best speaker at most conferences he has the honour of being invited to attend, it is for his international career as a thought-leader and keynote speaker he is most famous. His keynote speeches deliver thought disrupting and inspiring content in a captivating and highly energetic manner, all served with a generous helping of Irish wit.

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