Glacier Consulting | WHO WE ARE

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WHO WE ARE

Glacier Consulting began life as a full-service market research agency in 2001. Several years later we realised that ‘market research’ was a poor description of what we were doing. We were not researching ‘markets’, we were exploring human behaviour. It was at that stage that we decided to leave the larger agencies deal with the two-dimensional market monitoring, and focus solely on consumer and shopper behaviour

We buy products and services to meet a wide variety of needs, some of them functional (“I am thirsty so I need to buy a drink”) and some of them emotive (“I feel sad so I am going to buy this over-priced handbag”).

MANY OF OUR BEHAVIOURS AS CONSUMERS, SHOPPERS OR INDEED AS HUMANS ARE DRIVEN BY BEHAVIOURAL FORCES THAT ARE FASCINATING TO EXPLORE

It is in the application of consumer psychology, behavioural economics, neuro-marketing and social/digital anthropology that true consumer behaviour is uncovered

Over that time, consumer needs have fundamentally changed

In 2001, when the agency was launched, there was no such thing as a Smartphone, Google was only 4 years old, there was no such thing as You Tube and the Sharing Economy didn’t exist. A lot has changed for consumers, but our core focus still remains. What do consumers and shoppers want from life, how does that translate into what they want from brands and businesses, and how can a better understanding of all that help our clients to sell more?

The future of consumerism is an exciting place. That future is emerging now and we are delighted to be there with our clients helping them navigate that new reality.